Fashion & Beauty • E-commerce
Meta Ads Fashion & Beauty Growth
Generated 464 website purchases at an average cost per purchase of just $0.72, while spending $335.85 through Meta Ads — 87% lower cost per purchase than similar ad sets.
464
Website Purchases
$0.72
Cost per Purchase
$335.85
Ad Spend
87%
Lower Cost per Purchase
6 Mar – 6 Apr 2026
Period
The Challenge
The brand needed consistent purchase volume from paid social on a modest budget, while staying well below the cost per purchase typical for its category.
The Approach
I focused spend on the highest-intent audiences, ran structured creative testing on fashion and beauty hooks, and reallocated budget daily toward the ad sets producing the cheapest purchases.
The Result
Between 6 Mar 2026 and 6 Apr 2026 the account delivered 464 website purchases from $335.85 in ad spend — $0.72 per purchase, 87% lower than similar ad sets.
What Made It Work
- · Tight audience targeting before scaling spend
- · Rapid creative testing to isolate winning angles
- · Daily pruning of underperforming ad sets
- · Optimisation focused on purchase efficiency