Fashion & Beauty • E-commerce
Meta Ads Fashion & Beauty Growth
Generated 457 website purchases at an average cost per purchase of just $0.34, while spending $156.65 through Meta Ads.
457
Website Purchases
$0.34
Cost per Purchase
$156.65
Ad Spend
7 Mar – 5 Apr 2026
Period
The Challenge
With a very small test budget, the brand needed proof that paid social could deliver steady purchase volume before committing to a larger monthly spend.
The Approach
I kept the structure lean, targeted only the highest-intent audiences, and tested fashion and beauty creative angles quickly so budget always flowed to the cheapest converting ad sets.
The Result
Between 7 March and 5 April 2026 the account delivered 457 website purchases from $156.65 in ad spend — $0.34 per purchase.
What Made It Work
- · Narrow, high-intent audience selection
- · Fast creative iteration on winning hooks
- · Daily pruning of weak ad sets
- · Efficiency-first optimisation on a micro budget