Fashion & Beauty • E-commerce
Meta Ads Fashion & Beauty Growth
Generated 441 website purchases at an average cost per purchase of just $0.74, while spending $326.95 through Meta Ads — 88% lower cost per purchase than similar ad sets.
441
Website Purchases
$0.74
Cost per Purchase
$326.95
Ad Spend
88%
Lower Cost per Purchase
1 Mar – 1 Apr 2026
Period
The Challenge
The brand needed consistent purchase volume from paid social without letting cost per purchase drift above what the margins could support.
The Approach
I ran a lean account structure, concentrated budget on high-intent audiences and iterated fashion and beauty creative angles weekly so spend always followed the cheapest converting ad sets.
The Result
Between 1 March and 1 April 2026 the account delivered 441 website purchases from $326.95 in ad spend — $0.74 per purchase, 88% below similar ad sets.
What Made It Work
- · Narrow, high-intent audience selection
- · Fast creative iteration on winning hooks
- · Daily pruning of weak ad sets
- · Efficiency-first budget allocation