Fashion & Beauty • E-commerce
Meta Ads Fashion & Beauty Growth
Generated 33 website purchases at an average cost per purchase of just $0.42, while spending $13.97 through Meta Ads — 87% lower cost per purchase than similar ad sets.
33
Website Purchases
$0.42
Cost per Purchase
$13.97
Ad Spend
87%
Lower Cost per Purchase
29 Mar – 4 Apr 2026
Period
The Challenge
With a very small test budget, the brand needed proof that paid social could deliver steady purchase volume before committing to a larger monthly spend.
The Approach
I kept the structure lean, targeted only the highest-intent audiences, and tested fashion and beauty creative angles quickly so budget always flowed to the cheapest converting ad sets.
The Result
Between 29 March and 4 April 2026 the account delivered 33 website purchases from $13.97 in ad spend — $0.42 per purchase, 87% lower than similar ad sets.
What Made It Work
- · Narrow, high-intent audience selection
- · Fast creative iteration on winning hooks
- · Daily pruning of weak ad sets
- · Efficiency-first optimisation on a micro budget