Fashion & Beauty • E-commerce
Meta Ads Fashion & Beauty Growth
Generated 543 website purchases at an average cost per purchase of just $0.32, while spending $175.82 through Meta Ads.
543
Website Purchases
$0.32
Cost per Purchase
$175.82
Ad Spend
March 1–31
Period
The Challenge
The brand needed to prove that paid social could drive real purchase volume on a very small monthly budget, without letting acquisition costs creep up as delivery scaled.
The Approach
I built a lean campaign structure around the highest-intent audiences, ran structured creative testing on fashion and beauty hooks, and continuously shifted budget into the ad sets producing the cheapest purchases.
The Result
Across March 1–31 the account delivered 543 website purchases from $175.82 in ad spend — an average cost per purchase of just $0.32.
What Made It Work
- · Tight audience targeting before any budget increase
- · Rapid creative testing to isolate winning angles
- · Daily pruning of underperforming ad sets
- · Optimisation focused on purchase volume efficiency