High-Volume eCommerce Scaling
Scaled an eCommerce brand to 2,875 website purchases while managing over $11.5K in ad spend through advanced Meta Ads scaling and optimisation.
The Challenge
The brand had proven products and initial traction, but scaling past low-volume sales was stalling. Rising ad costs and audience fatigue were squeezing margins, and the account lacked the structure to sustain high-volume purchases profitably.
The Approach
I implemented a full-funnel scaling system: broadened winning audiences horizontally, refreshed creative angles weekly, tightened attribution tracking, and optimized bidding toward consistent purchase volume at the target ROAS.
The Result
The campaign scaled to 2,875 website purchases with $11,580.08 in ad spend and a 2.38x ROAS — high-volume, profitable growth through disciplined Meta Ads scaling.
What Made It Work
- · Horizontal audience expansion at scale
- · Weekly creative refresh to combat fatigue
- · Full-funnel attribution and tracking setup
- · Bidding optimized for volume within ROAS targets