E-commerce · Meta Ads
Meta Ads eCommerce Scaling
Generated 256 website purchases with $635.42 ad spend while maintaining a 2.72x ROAS through Meta Ads optimisation and creative testing.
256
Website Purchases
2.72x
Purchase ROAS
$635.42
Amount Spent
Active
Campaign Status
The Challenge
The brand had strong products but inconsistent paid social performance. Ad spend was rising while purchase volume stayed flat, and there was no clear creative or audience strategy to scale profitably.
The Approach
I rebuilt the campaign around a tight product-audience fit, launched structured creative testing, consolidated budget into the best-performing ad sets, and optimized bidding toward purchase volume at the target ROAS.
The Result
The campaign delivered 256 website purchases with $635.42 ad spend and a 2.72x ROAS — efficient, repeatable e-commerce growth through Meta Ads.
What Made It Work
- · Product-audience match before any scaling
- · Creative testing system to find winning hooks
- · Budget consolidation into proven ad sets
- · Bidding optimized for purchase ROAS targets