Fashion E-commerce · Meta Ads
Meta Ads eCommerce Scaling
Generated 67 website purchases with a 5.47x ROAS while maintaining an average cost per purchase of just $1.14 through a high-performing Meta Ads campaign.
67
Website Purchases
5.47x
Purchase ROAS
$1.14
Cost Per Purchase
Active
Campaign Status
The Challenge
The brand had strong products but inconsistent paid social performance. Ad spend was rising while purchase volume stayed flat, and there was no clear creative or audience strategy to scale profitably.
The Approach
I rebuilt the campaign around a tight product-audience fit, launched structured creative testing, consolidated budget into the best-performing ad sets, and optimized bidding toward purchase volume at the target ROAS.
The Result
The campaign delivered 67 website purchases at a 5.47x ROAS with an average cost per purchase of just $1.14 — profitable, repeatable e-commerce growth through Meta Ads.
What Made It Work
- · Product-audience match before any scaling
- · Creative testing system to find winning hooks
- · Budget consolidation into proven ad sets
- · Bidding optimized for purchase ROAS targets