Google Ads • Lead Generation
Google Ads Lead Generation
Generated 25 qualified leads at an average cost per conversion of $10.25 while driving 372 clicks through Google Ads.
25
Leads
$10.25
Cost per Conversion
$256
Ad Spend
372
Clicks
Jul 8 – Jul 27, 2026
Period
The Challenge
The business needed a predictable flow of enquiries from search without letting cost per lead drift on a modest test budget.
The Approach
I built tight, intent-led search themes, cleaned up tracking with GTM form-submit conversions, and shifted budget daily toward the ad groups producing the cheapest leads.
The Result
Between 8 and 27 July 2026 the campaign delivered 25 leads from 372 clicks and $256 in ad spend — $10.25 per conversion.
What Made It Work
- · High-intent keyword selection with strict negatives
- · Accurate GTM-based conversion tracking
- · Ad copy matched to each search theme
- · Daily budget shifts to the cheapest converting ad groups