Google Ads • Lead Generation
Google Ads Conversion Growth
Generated 63 conversions at an average cost per conversion of just $1.94 while driving 15.7K clicks through Google Ads.
63
Conversions
$1.94
Cost per Conversion
$122
Ad Spend
15.7K
Clicks
Jun 20 – Jul 27, 2026
Period
The Challenge
The account needed volume growth without the cost per conversion climbing as spend spread across campaigns.
The Approach
I tightened targeting around the highest-intent queries, corrected conversion tracking, and reallocated budget daily toward the cheapest converting ad groups.
The Result
Between 20 June and 27 July 2026 the account delivered 63 conversions from 15.7K clicks and $122 in ad spend — $1.94 per conversion.
What Made It Work
- · Intent-led keyword structure with strict negatives
- · Clean, verified conversion tracking
- · Ad copy matched to each search theme
- · Daily budget shifts to the best performing ad groups