Google Ads Lead Generation
Generated 127 qualified phone call leads at an average cost per conversion of $6.03 using a high-performing Google Search campaign.
The Challenge
The business relied on referrals and inconsistent local visibility. Previous ad spend produced clicks but very few tracked phone calls, so there was no clear picture of which keywords actually drove customers.
The Approach
I rebuilt the account around high-intent local search terms, added call tracking and call extensions, tightened negative keyword lists, and shifted budget daily toward the ad groups producing the cheapest qualified calls.
The Result
Over the campaign window, 2.41K clicks converted into 127 tracked phone call leads at a $6.03 average cost per conversion on $1.38K of total spend — a predictable, measurable pipeline of local customers.
What Made It Work
- · Intent-first keyword structure instead of broad traffic buying
- · Full call conversion tracking from day one
- · Weekly search term audits and negative keyword pruning
- · Budget reallocated to proven ad groups, not guesses