Fashion E-commerce · Google Ads
Google Ads Cost Optimization
Generated 323 high-quality conversions at an average cost of just $2.75 while driving 53.8K targeted clicks through an optimized Google Ads campaign.
323
Conversions
$2.75
Cost / Conversion
53.8K
Clicks
$889
Total Spend
The Challenge
Spend was rising faster than sales. Traffic was plentiful but poorly qualified, and the account had no clear view of which campaigns produced profitable orders.
The Approach
I trimmed wasted spend with aggressive negative keywords, consolidated campaigns, improved landing page relevance, and tuned bidding toward the lowest cost per conversion.
The Result
53.8K clicks produced 323 conversions at a $2.75 average cost on just $889 of total spend — efficient growth with a controlled budget.
What Made It Work
- · Ruthless waste elimination before scaling
- · Consolidated structure for faster learning
- · Landing page relevance tied to ad intent
- · Bidding tuned to cost-per-conversion targets