Fashion E-commerce · Google Ads
Google Ads Conversion Growth
Generated 2,380 high-quality conversions with an average cost per conversion of just $1.28 while driving 179K targeted clicks through Google Ads.
2.38K
Conversions
$1.28
Cost / Conversion
179K
Clicks
$3.04K
Total Spend
The Challenge
The brand was spending on broad shopping and search traffic with weak conversion tracking, so volume looked healthy while actual purchase cost kept climbing.
The Approach
I restructured campaigns around product intent, cleaned the feed, fixed conversion tracking end to end, and moved budget daily toward the ad groups producing the cheapest conversions.
The Result
179K clicks turned into 2.38K conversions at a $1.28 average cost per conversion on $3.04K of total spend — consistent, scalable e-commerce growth.
What Made It Work
- · Product-feed optimisation before scaling spend
- · Accurate purchase conversion tracking from day one
- · Continuous search term audits and negative keywords
- · Daily budget shifts toward proven winners